We created an entirely new online expereince for will.i.am's Ultrabook™ Project songs called Timeline. It was based on an unprecedented ‘digital publishing engine’ that allowed us to present content so that users could listen, touch, connect and explore as never before.
Under all other content runs the full mix of will.i.am's latest Ultrabook™ Project track.
As the music plays, modules float across the screen; touch any one of them to reveal content (video, audio, text, whatever) that will further illuminate the song.
Add to that an integrated social-networking layer that lets users comment, respond, and engage with each other ---and even with will.i.am— in real-time.
The experience also includes links to relevant outside content, including personal websites of collaborators, home pages for visited boutiques, maps of locations, and more.